Frederique

Skills

Who am I and how can I help a startup

I’m driven by the passion for building brands and growing businesses through innovation. My curiosity and great knowledge of digital tools and new technologies keep me open and inspired. My strategic vision, well balanced with my hands-on approach make me embrace continuous change, lead paradigm shifts and transform ideas into reality.

I benefit from the dual experience of a 17 years marketing career at Nestlé and having created and launched a start-up for the past 3 years. I'm skilled in creating a brand from A to Z, its value proposal, its communication platform and activate the most relevant levers to maximise sales. With a strong business acumen, I build sustainable business models and consider return on investment of any action. 

I have a specific background in mechanical and technological products, hardware and software, and a strong sense of developing innovative products and services focused on consumer needs.